KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies.

Fusionex will be providing the client with state-of-the-art solutions that leverage Artificial Intelligence (AI), Machine Learning and Big Data Management, to augment customer engagement, optimize business processes and develop a data-driven culture. This collaboration will help drive the client’s digital strategies in predicting and meeting the demands of today’s tech-savvy and time-sensitive customers – and in doing so, enhance the total customer experience.

Fusionex

The client’s broad range of financial credit services and customer transactions have to date, already generated vast amounts of data. Through its Big Data Analytics platform, Fusionex will be helping them derive invaluable insights from their data. This in turn can be used to allow the client’s marketing and merchandising department to shape innovative ideas to better serve their customers through targeted marketing and personalized shopping engagement campaigns.

As Fusionex’s technology will be integrated into the client’s environment, the platform will also leverage Fusionex’s powerful AI and Machine Learning capabilities to help create a more seamless and transparent journey for the customers. Upon launching the platform, customers will be presented with only campaigns and promotions that interest them. This powerful approach will enable the client to enrich their products and services with relative ease; converting visitors into buyers, and thus generating more revenue and overall customer spend.

“We are delighted to be working with the client in a bid to help deliver innovative solutions that will allow their core operations to make a quantum leap forward. In every market, the client is guided by their unchanging philosophy to surpass expectations by satisfying the ever-changing needs and desires of their consumers. Through this collaboration, we look forward to demonstrating the true power of advanced technologies to help the client succeed on their digital transformation journey,” said Fusionex Group CEO Dato’ Seri Ivan Teh.

Big data has a lot of potential to benefit organizations in any industry, everywhere across the globe. Big data is much more than just a lot of data and especially combining different data sets will provide organizations with real insights that can be used in the decision-making and to improve the financial position of an organization. Before we can understand how big data can help your organization, let’s see what big data actually is:

It is generally accepted that big data can be explained according to three V’s: Velocity, Variety and Volume. However, I would like to add a few more V’s to better explain the impact and implications of a well thought through big data strategy.