Category: Tech

Fusionex to Power Up Group via Artificial Intelligence and Big Data

KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies.

Fusionex will be providing the client with state-of-the-art solutions that leverage Artificial Intelligence (AI), Machine Learning and Big Data Management, to augment customer engagement, optimize business processes and develop a data-driven culture. This collaboration will help drive the client’s digital strategies in predicting and meeting the demands of today’s tech-savvy and time-sensitive customers – and in doing so, enhance the total customer experience.


The client’s broad range of financial credit services and customer transactions have to date, already generated vast amounts of data. Through its Big Data Analytics platform, Fusionex will be helping them derive invaluable insights from their data. This in turn can be used to allow the client’s marketing and merchandising department to shape innovative ideas to better serve their customers through targeted marketing and personalized shopping engagement campaigns.

As Fusionex’s technology will be integrated into the client’s environment, the platform will also leverage Fusionex’s powerful AI and Machine Learning capabilities to help create a more seamless and transparent journey for the customers. Upon launching the platform, customers will be presented with only campaigns and promotions that interest them. This powerful approach will enable the client to enrich their products and services with relative ease; converting visitors into buyers, and thus generating more revenue and overall customer spend.

“We are delighted to be working with the client in a bid to help deliver innovative solutions that will allow their core operations to make a quantum leap forward. In every market, the client is guided by their unchanging philosophy to surpass expectations by satisfying the ever-changing needs and desires of their consumers. Through this collaboration, we look forward to demonstrating the true power of advanced technologies to help the client succeed on their digital transformation journey,” said Fusionex Group CEO Dato’ Seri Ivan Teh.

Big data has a lot of potential to benefit organizations in any industry, everywhere across the globe. Big data is much more than just a lot of data and especially combining different data sets will provide organizations with real insights that can be used in the decision-making and to improve the financial position of an organization. Before we can understand how big data can help your organization, let’s see what big data actually is:

It is generally accepted that big data can be explained according to three V’s: Velocity, Variety and Volume. However, I would like to add a few more V’s to better explain the impact and implications of a well thought through big data strategy.

Benefits of Big Data For Your Organisation

Huge information has a lot of potential to benefit organizations in any industry, everywhere across the globe. Huge information is far more than simply a great deal of information and especially combining various information sets will supply organizations with genuine insights that can be used in the decision-making and to improve the monetary position of a company. Prior to we can comprehend how big information can assist your company, let’s see what big information actually is:

It is generally accepted that huge data can be described according to three V’s: Velocity, Variety and Volume. Nevertheless, I wish to include a few more V’s to better discuss the impact and implications of a well thought through huge information method.

Find out more about Fusionex here.


The Velocity is the speed at which data is developed, kept, examined and visualized. In the past, when batch processing prevailed practice, it was normal to receive an update to the database every night or perhaps every week. Computer systems and servers required significant time to process the data and upgrade the databases. In the huge data period, information is produced in real-time or near real-time. With the schedule of Internet linked gadgets, wireless or wired, devices and devices can pass-on their data the minute it is developed.

fusionex international

The speed at which data is created presently is nearly unimaginable: Every minute we upload 100 hours of video on YouTube. In addition, over 200 million emails are sent every minute, around 20 million pictures are seen and 30.000 published on Flickr, practically 300.000 tweets are sent out and almost 2,5 million questions on Google are carried out.

The difficulty organizations have is to handle the enormous speed the data is developed and utilize it in real-time.


In the past, all information that was produced was structured information, it nicely suited columns and rows however those days are over. Nowadays, 90% of the data that is created by organization is unstructured data. Data today comes in many different formats: structured data, semi-structured information, unstructured data and even complicated structured information. The wide variety of information needs a various method as well as different techniques to store all raw data.

There are several kinds of data and each of those types of information need different kinds of analyses or various tools to use. Social network like Facebook posts or Tweets can provide various insights, such as belief analysis on your brand name, while sensory information will offer you info about how a product is utilized and what the mistakes are.


90% of all data ever produced, was developed in the past 2 years. From now on, the quantity of data worldwide will double every two years. By 2020, we will have 50 times the quantity of data as that we had in 2011. The large volume of the data is massive and a huge contributor to the ever broadening digital universe is the Web of Things with sensors all over the world in all gadgets developing data every second.

If we take a look at airplanes they create approximately 2,5 billion Terabyte of data each year from the sensors installed in the engines. Likewise the agricultural industry generates enormous quantities of data with sensing units set up in tractors. John Deere for instance utilizes sensing unit information to monitor maker optimization, manage the growing fleet of farming devices and assist farmers make better choices. Shell uses super-sensitive sensing units to find extra oil in wells and if they install these sensors at all 10.000 wells they will gather roughly 10 Exabyte of data every year. That again is definitely nothing if we compare it to the Square Kilometer Array Telescope that will create 1 Exabyte of information per day.

In the past, the production of a lot data would have triggered severe problems. Nowadays, with reducing storage expenses, better storage alternatives like Hadoop and the algorithms to produce meaning from all that information this is not a problem at all.


Having a great deal of data in different volumes being available in at high speed is worthless if that information is incorrect. Inaccurate information can cause a great deal of problems for companies along with for consumers. For that reason, organizations require to make sure that the data is correct in addition to the analyses carried out on the information are right. Particularly in automated decision-making, where no human is included any longer, you require to be sure that both the data and the analyses are appropriate.